I learned a funny lesson today that would seem obvious but might be helpful to repeat. When we create .NET websites especially outward facing, commercial sites we try to squeeze every last bit of Search Engine Optimization in order to get the almighty Google page rank up but is this always the best approach? Case in point, I am creating a site for a local car company from my home town that specializes in Dodge vehicles and the purpose of one page is to attract Dodge Caravan buyers. I worked overtime to get this page optimized for the word “caravan”, perhaps I should have been more specific….
